Sony Music Entertainment and Sony Pictures Entertainment have teamed up to form Sony Entertainment Talent Ventures India, a talent-focused company (SETV).

The new organization will provide management services to Indian actors, artists, athletes, gamers, and content creators, as well as opportunities for co-ventures and other partnerships.

Sony wants to expand its Indian music division, which is one of the country's largest record labels, with Bollywood, Tamil, and other genres, as well as its screen entertainment offerings, which include a broadcast division with 700 million viewers, a production studio, and the streaming service Sony LIV.

Sony will also strive to provide chances for SETV talent across the board, including Sony PlayStation and Sony Electronics.

Vijay Singh, the former CEO of Fox Star Studios India, has been named CEO of SETV. Sanford Panitch, Shridhar Subramaniam, and N.P. The board of directors of SETVI is made up of Singh (Managing Director and Chief Executive Officer, Sony Pictures Networks India).

“SETVI will leverage our expertise, deep local relationships and global reach to give talent the potential to scale, become household brands and fully realize their creative and commercial potential,” said Shridhar Subramaniam, President of Corporate Strategy and Market Development in Asia and Middle East, Sony Music Entertainment. “The digital revolution and India’s unique start-up culture bring huge opportunities and SETVI’s role will be to partner with talent to build and serve their fans in exciting new ways.”

“Our ambition is to work as advisors to talent to build their wealth and legacy and unlock the best monetization opportunities for them in India and the world,” added Vijay Singh. “It’s exciting to be spearheading this new venture and I look forward to working with talent to fulfil their ambitions in the coming years.”