Clio Entertainment, an international awards program that recognizes ingenuity in the entertainment industry's marketing, honored its top winners at a 50th anniversary celebration in Los Angeles' Sunset Room Hollywood on Tuesday, sponsored by Prime Video.
HBO was named television/streaming network of the year, Warner Bros. as the studio of the year, Microsoft Studios/ Xbox is the game publisher of the year, and marketing firm BOND was named agency of the year during the hybrid indoor-outdoor event, as they each had the most overall wins in their respective categories. Tom Kane received the 2021 Honorary Clio Award for his services to the business, which include roles in the Star Wars saga, The Avengers, Family Guy, Scooby Doo, and Fortnite.
Kane was presented by Scott Goldman, president of boutique theatrical marketing agency JAX, who joked that "when you had a recording session with Tom, you got Tom plus 300 of his other voices," referring to his work as a voice double for Morgan Freeman, Anthony Hopkins, Patrick Stewart, Ian McKellen, William Shatner, Yoda, C3-PO, and Admiral Akbar. “Tom is one of the most talented, compassionate and silliest people I’ve ever met in this business,” Goldman stated, despite the fact that he has performed over 100,000 voiceover sessions. Kane's daughter accepted on his behalf via video.
During the ceremony, Amazon executives Jerome Core, senior industry and content lead of DEI for Amazon Studios, and Ukonwa Ojo, chief marketing officer of Prime Video and Amazon Studios, were also present, with Ojo announcing a new award that Clio Entertainment and Prime Video will introduce next year called the Emerging Creative Award, which is aimed at “for people who don’t currently have access to the entertainment marketing industry.”
Ashley Falls, executive director of the Clio Entertainment Awards, also spoke on the organization's 50-year history, which began as The Hollywood Reporter's Key Art Awards in 1971 before becoming a Clio property in 2015 with THR as a media partner. “Some of the most dedicated, hardworking and awe-inspiring creators in the business,” Falls said of this year's recipients.
Check of the full list of winners below!
Games
Audio/Visual: The Last of Us: Part II by AKQA for The Last of Us: Part II
Brand Identity: Announce Trailer by Buddha Jones for The Outer Worlds 2
Experiential/Events: Honeyfruit by BBH Singapore for League of Legends: Wild Rift
Original Content: Bound by Ink by McCann London for Xbox / Gears of War
Partnerships Branded Content Video: Chillhop Lo-Fi Fantasy by Liquid+Arcade for Final Fantasy: Brave Exvius War of the Visions
Public Relations: Liferun by Wunderman Thompson Seattle for International Committee of the Red Cross
Home Entertainment:
Experiential/Events: Friends 25th Anniversary Takeover by Twenty Four 7 for ATT and Warner Bros. Television
Packaging: Game of Thrones: The Complete Collection Packaging by HBO
Partnerships Branded Content Video: DieHard is Back by The Marketing Arm for Advance Auto Parts/DieHard
Television/Streaming
Experiential/Events: Courtside by FCB New York for 2020 NBA Finals
Innovation: It’s OK by Wieden+Kennedy New York for HBO
Key Art: The Stage is Yours by Academy of Motion Picture Arts and Sciences for The Oscars
Partnerships Collaborations Campaign: Mischievously Delicious by The Walt Disney Company for Marvel Studios’ Loki Lucky Charms
Partnerships Branded Content Video: A Recipe For Seduction by A+E Networks for Lifetime KFC
Public Relations: Awkwafina 7 Train by ViacomCBS for Comedy Central
Spot/Promo: Seamless Movies by TNT4 for TNT4 Channel
Trailer: No Mercy by Buddha Jones for The Harder They Fall
Video Promo Mixed Campaign: FX on Hulu Campaign by FX Networks
Innovation: Matrix: Resurrections – Iterative Trailer by BOND for Warner Bros. Pictures
Integrated Campaign: Nomadland Integrated Campaign by Searchlight Pictures for Nomadland
Theatrical
Key Art: Godzilla vs Kong by Phantom City Creative, Inc. for Godzilla Vs Kong
Public Relations: “Reunion” by MOCEAN for Marvel Studios Celebrates the Movies
