All I want for Christmas is. . . McDonald's! The fast-food giant announced that it will be working together with Grammy-winning singer Mariah Carey for their next celebrity collaboration. McDonald's previously collaborated with other limited-time celebrity meals on the basis of the stars' favorite McDonald's orders. Last summer, they introduced the Saweetie Meal and the "Famous Orders" with BTS, Travis Scott, and J Balvin.
The upcoming "Mariah Menu", however, is a tad bit different. Debuting on December 13, the menu will feature a select free item each day though December 24, Christmas Eve, with a $1 minimum purchase on McDonald’s mobile app.
Mariah Carey's favorite go-to order, according to her statement, is the Cheeseburger with extra Pickles. "Some of my favorite memories with my kids are our family trips to McDonald’s, and of course, each of us has our go-to order. Bringing together some of our favorite food from McDonald’s with my all-time favorite season is a holiday wish come true.," she said. In the YouTube video rolled out by McDonald's featuring the singer, the iterms on the menu are the "food both you and I love."
In 2020, during the height of the pandemic ahead of Christmas, McDonald's had eleven (11) days of app deals which featured famous holiday characters' favorite menu items like Santa Claus, The Grinch, Frosty the Snowman, and Buddy the Elf.
After Saweetie, Mariah Carey is only the second female to be featured in McDonald's U.S. celebrity campaigns. Before the holiday season started, on November 1, the singer announced that "it's time" to dive right into the holiday spirit with her Christmas classic "All I Want For Is You" released 27 years ago.
The Vice President of McDonald's U.S. Marketing, Brand Content, and Engagement, Jennifer Healan, shared in a statement that, "Ms. Mariah Carey goes with the holidays like ketchup and fries, so we couldn't think of a better partner to help us celebrate the upcoming season."
The menu items for "Mariah Menu" will be distributed in a "fun and festive packaging" that both "Lambiliy and McDonald's fans will love.," according to McDonald's. The singer calls her fans "Lambily" -- the mingling of the word "lamb" and "family".
Before Travis Scott's collaboration with McDonald's in September 2020, the fast-food chain had not had any celebrity meal in 28 years when it team up with Michael Jordan in 1992 for the "McJordan". Travis Scott's meal turned out to be a hit as it led to shortages of key ingredients in the U.S.
As for the Mariah Menu deals, the freebies will be available at participating locations and each one is valid one time per day with a minimum of $1 purchase on the McDonald's mobile app, excluding tax. Additional information will be available on the app.
Mariah Menu deal dates
- Dec. 13: Big Mac
- Dec. 14: McChicken
- Dec. 15: Bakery item
- Dec. 16: Six-piece Chicken McNuggets
- Dec. 17: Cheeseburger
- Dec. 18: Hotcakes
- Dec. 19: McDoubleDec. 20: Apple Pie
- Dec. 21: Sausage McMuffin with Egg
- Dec. 22: Double Cheeseburger
- Dec. 23: Sausage Biscuit
- Dec. 24: Chocolate Chip Cookies
