Coca-Cola is making a comeback to space in a new and exciting way.
The renowned soft drink, which was one of the first carbonated beverages taste-tested by astronauts in space, is now seeking to bring the taste of space to Earth as a one-of-a-kind limited edition.
"Coca-Cola Starlight," as revealed on Thursday (Feb. 17), "combines great Coca-Cola taste with a dash of the unexpected, including a reddish hue," the company said in a release. "Its taste includes additional notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space."
Coca-Cola Starlight, which will hit store shelves across the United States on Monday (Feb. 21), with select nations following in the coming months, celebrates the brand's space history.
"Thirty-five years ago, Coca-Cola partnered with NASA to become one of the first soft drinks to travel to space. That same passion for space still exists today," said Oana Vlad, senior director for global brand strategy at The Coca-Cola Company. "With Coca-Cola Starlight, we wanted to celebrate the remarkable ability of space exploration to inspire generations to discover new worlds of infinite possibilities."
"We set out to bring that concept to life through a simple sip, capturing some of the mystery and essence of what we love about space," said Vlad.
