Chris Cocks Named As Hasbro's New CEO

The digital gaming chief is the new Hasbro CEO.

Hasbro has picked his replacement three months after the death of its longstanding CEO Brian Goldner. Chris Cocks has been appointed to CEO of the company's Wizards of the Coast and digital gaming divisions, where he previously served as president and COO.


Cocks, who joined Hasbro in 2016, will take over as CEO late next month from interim CEO Rich Stoddart.

During his tenure, Wizards of the Coast has grown to be a key role in the industry, with revenue more than doubling to $1 billion. Cocks has worked on the popular Hasbro properties Magic: The Gathering, Dungeons Dragons, and Duel Masters. Prior to Hasbro, he was the head of Microsoft's Xbox Games and MSN teams, as well as the Halo and Fable game brands.

“Hasbro has amazing brands, gifted storytellers and unique entertainment assets,” the exec said in a statement, “and I am humbled to step into the position of CEO at this important time and to build on the strong foundation Brian created.”

During his tenure, Wizards of the Coast has grown to be a key role in the industry, with revenue more than doubling to $1 billion. Cocks has worked on the popular Hasbro properties Magic: The Gathering, Dungeons Dragons, and Duel Masters. Prior to Hasbro, he was the head of Microsoft's Xbox Games and MSN teams, as well as the Halo and Fable game brands.

“Having known Chris for years and working more closely with him these last several months, I have no doubt that he will be an extraordinary leader for the next phase of Hasbro’s journey,” Stoddart said in a statement today.


Chen Rivor

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