Pepsi is proud to announce Pepsi Music Lab, a new yearly program aimed to break down boundaries in the music industry, provide new possibilities for artists, and shine a light on the next generation of hip-hop superstars. The Pepsi Music Lab Academy and Pepsi Music Lab Virtual Summit are part of this new platform, and the brand has a long history of supporting and partnering with some of the most creative musicians.

The Pepsi Music Lab Academy, a three-day intensive for three rising talents with private studio sessions guided by Pi'erre Bourne, has been launched in collaboration with award-winning producer, recognized engineer, and artist Pi'erre Bourne. Pi'erre and Pepsi will produce and release an original track for each collaborating artist. Artists who believe they have what it takes to join Pepsi and Pi'erre Bourne at the Pepsi Music Lab Academy should apply by January 16, 2022, by submitting an original tune and a video testimonial to PepsiMusicLab.com.

"As a brand with a deep heritage in music, we have a unique opportunity to use our resources and scale to make an impact on the next generation of hip-hop superstars," said Todd Kaplan, VP of Marketing – Pepsi. "Pepsi Music Lab is a transformational opportunity for artists around the country, especially since they'll be given the opportunity to partner with award-winning producer Pi'erre Bourne and learn from his extensive knowledge and skills."

"I'm proud to have the chance to work with a brand like Pepsi that sees the value of giving the future generation a shot at growing and learning," noted Pi'erre Bourne. "I can't wait to see all the amazing music submitted on PepsiMusicLab.com and I'm even more excited to see what tracks we can create together over the course of this program."

In February 2022, Pepsi will host the Pepsi Music Lab Virtual Summit to give insights into how aspiring artists can take their music to new heights, including practical guidance on branding, finding management, and more.

Pepsi Music Lab makes its debut as an annual program this year, leveraging the company's long history in the music and entertainment industries to give resources and chances for musicians in underprivileged communities around the country. Visit PepsiMusicLab.com for more information and updates on the Academy, Virtual Summit, and Music Lab program, and follow @pepsi on Twitter, Instagram, and Facebook.