With the aim of growing their editorials, Netflix is boosting their efforts with the launch of their new website called "Tudum". You might be familiar with the name as it is a riff on the sound that accompanies Netflix's logo when subscripers open the streaming site. 

Back in September, Tudum was billed as a global fan event by Netlix. It offered exclusive first looks and interviews about their series and films and was broadcast across Netflix's YouTube channels, Twitter, and Twitch. This marks a significant push into the publishing world by Netflix. The company already runs other editorials and social channels  such as Strong Black Lead and Geeked.

It comes as a no surprise that the tech giant is pushing for editorials. This June, Netflix hired Allure's former top editor, Michelle Lee, to oversee team focused on social media channels, podcasts, and other initiatives for their newly created editorial and publishing content. The streamer also hired Vanity Fair veteran Krista Smith and Bitch Media's editor in chief Evette Dion as their editorial and publishings managers for Netflix Queue.

Bozoma Saint John, the Chief Marketing Officer of Netflix, will run Tudum. In a blog post written by Saint John, he announced the launch of the site and wrote, “Netflix is a part of the cultural zeitgeist, and what makes my job so exciting is that through the work we do, I get to constantly connect with fans all over the world through their favorite shows and movies.” He also said that, "Tudum is meant to dive deeper into the stories they love, fuel their obsessions, and start new conversations."