When Taylor Swift released her 10-minute rendition of "All Too Well" on November 12, it was met with a wave of tears throughout the internet.
When it comes to the effect Swift's song is having on the internet generation, one Twitter user remarked, "The way we are all collectively sobbing and connecting to all too well has me honestly concerned."
Swift said in a recent interview with Seth Meyers that "All Too Well" was initially her favorite tune on her 2012 album "Red," which she wrote while on tour in 2010. Swift revealed that "All Too Well" was originally her favorite track on her 2012 album "Red," which she released in 2012. Due to the fact that her record label did not believe it would be a hit, she was not allowed to release it as a single. However, as noted by Insider's Callie Ahlgrim, the song quickly became a fan favorite among Swift's "Swifties" - the term used to refer to her devoted followers.
The essential elements of the song are unchanged from the original, with the chorus and chord progressions being the same as they were. Nonetheless, it sparked a firestorm on the internet, with red-scarf emojis taking over Twitter in allusion to one of the song's lyrics, and fans swarming to "cancel" and even threaten the prominent individuals they believe are the subject of the song.
It's possible that the fervent internet response is due to a number of factors, including the nostalgia associated with songs from our past and the very devoted bond Swift has cultivated with individuals who sing, dance, and weep along to her music, according to experts. We investigated why "All Too Well" performed so differently this time around.
Because of the scientific evidence, it may have a greater emotional impact than a brand new music.
Swiftie Eve Santos, who has been a fan of Swift's since 2009, told Insider that hearing the longer version of "All Too Well," which she had been listening to for years, made her feel "nostalgic and melancholy."
"Even though her songs are decades old, they always feel familiar to me," she explained. It's as if she's singing about your life and writing about it as well. "
There might be a scientific explanation for why a re-release was so emotionally charged.
Several studies have discovered that individuals have a strong tendency to cling on to the music that they heard when they were growing up. As teens, our hormones and the intensity of our moods cause us to absorb songs and the emotions that accompany them more readily than we do as adults.
In an interview with Insider, Dr. Frederick Barrett, an associate professor of psychiatry and behavioral sciences at Johns Hopkins University who has researched the nostalgic and therapeutic effects of music, said that music may serve as a rich source for recalling past experiences. Music may act as "a key in a lock that unlocks a network of memories or connections," he explained, in the same way that walking into a house with the same fragrance as the place you grew up in might bring back childhood memories.
Those who recall Swift's "All Too Well" from when it was released in their teens or early twenties may have had a distinct emotional response known as "period nostalgia" after listening to the song.
In the words of Barrett, "period nostalgia is the nostalgic recalling of a golden age, a time when things were better in the past." "As a result, you experience a mixture of happiness and nostalgia for what you had, as well as a sense of loss at not having it anymore."
Listeners may be transported back in time to their younger selves, according to Emily Simonian, a certified psychotherapist at Thriveworks in Washington DC with a BA in contemporary music, who told Insider that the new version of "All Too Well" may do just that.
"In a way, you're reliving the frame of mind you were in when you were a youngster or a teenager and listening to tunes you enjoyed," she explained. This is a physical sensation, much like emotional time-traveling, according to the author.
Swift's ability to communicate with her followers online has forged a strong bond between them and her personal life.
Swift has a strong emotional connection with her fans, which is one of the reasons why her song "All Too Well" became such a hit. The music video, for which Swift hosted a premiere, has been seen more than 41 million times on YouTube since its release.
Using Tumblr postings, memes, and more lately TikTok videos, Swift participates in a discourse with her followers about her music. According to Simonian, this helps her to connect with people on a more personal level than she would otherwise be able to.
Rather than just being a distant celebrity idolization, Simonian believes that this generates the illusion of real-life connection that is more akin to a friendship. Fans are emotionally involved in Taylor in a personal and emotional sense, which undoubtedly helps to drive the success of her re-releases, according to the author.
Swift is well-known for keeping her personal life and love life under wraps, except when it comes to her songs. That's why Swift's followers dissect and dissect every single phrase, and they spend countless hours searching for the Easter eggs Swift hides in her album cover and social media postings to satisfy their curiosity.
When Santos decodes the meaning of Swift's songs, she finds even more to relate to, and this is absolutely true for her.
As she explained, "When you take a song like that and connect it to other songs she's written, they make this tapestry of stories." "She's really going out of her way to make it a personal experience for us."