Paris Hilton's digital avatar will be available on Roblox soon.
With the launch of Paris World, a Roblox gaming platform that will allow fans to explore a stylized milieu centered around the celebrity icon, the TV personality, entrepreneur, influencer, and podcaster adds "gamer" to her resume.
Paris World is described as a "virtual oasis of fun, possibility, and, of course, #sliving" (a term coined by Hilton that combines "slaying" and "living my best life"). It will go live on Roblox on Oct. 6. Massive DJ stages, Paris' own house, a zoo, and, why not, a private jet, yacht, and her own personal island are all part of the new gaming experience.
Fans can join Hilton in the kitchen, relaxing on the beach, or even DJing a virtual festival (a nod to her new Netflix show, "Cooking With Paris").
Hilton said in a statement to Variety, "Roblox is such an amazing gaming platform to be a part of, and it's so exciting to be launching Paris World." “I'm looking forward to my fans, new users, and the gaming community experiencing my metaverse.”
Dash Radio's DXSH gaming studio division is in charge of producing all of the events and programming for the Paris World experience. With Paris World, DXSH aimed to create "a one-of-a-kind experience that mirrors events happening IRL to the OG influencer, Paris Hilton, into the metaverse that all can experience," according to Dash founder DJ Skee (Scott Keeney). We can't wait for users to see all of the one-of-a-kind events, themes, and takeovers we've planned each week, which we believe will usher in a new era of entertainment.”
Hilton teased a teaser video of what Paris World will look like, complete with a throbbing EDM soundtrack, on Twitter.
Roblox, which has over 200 million monthly active users, allows players to interact in 3D worlds created by other users. Roblox is available for free on iPhones, iPads, Android tablets, computers, Xbox One, Oculus Rift, and HTC Vive. Roblox's daily active users spend an average of 156 minutes (2.6 hours) per day playing.
Roblox has made a concerted effort in recent months to attract musicians and entertainment brands to its platform. Following launch events by KSI, Zara Larsson, and Ava Max, rock band Twenty One Pilots held an interactive virtual concert on Roblox on September 17th. Netflix teamed up with Roblox this summer to bring the mall from "Stranger Things" to the game platform.
The company, which went public in March, announced this week that it had reached an agreement with the National Music Publishers' Association (NMPA) to settle the NMPA's $200 million copyright infringement lawsuit. All eligible NMPA publishers will be able to negotiate new licensing deals with Roblox under the terms of the agreement.
